Hardy Managed Portfolios now available on Parmenion

We’re excited to share that the Hardy Managed Portfolio range from Casterbridge is now available on Parmenion, one of the UK’s leading platforms for financial advisers.

It’s a significant step for us, and we think it’s a good fit. As a boutique firm we have to think carefully before expanding our distribution, as we don’t want to damage the high service levels we already deliver to our existing clients and financial advisers. However, for reasons that go beyond simply adding a platform to the list, we are excited to be added to the Parmenion platform.

Why Parmenion?

It’s clear for us to see that Parmenion continues to build a strong reputation as a leading platform of choice for a growing number of financial advisers who are genuinely focused on delivering the right outcomes for their clients. I find these are advisers who look under the bonnet. They ask sensible questions about the reliability, system processes, robustness and financial security when doing their due diligence on platforms. Similarly, they are just as interested in how portfolios are constructed, how risk is managed, and what really sits behind the numbers. That’s exactly the conversation we enjoy having.

The decision to make Hardy available on Parmenion wasn’t one we arrived at alone. We were approached by advisers using the platform who wanted access to the Hardy range for their clients. That kind of demand is exciting and tells us that advisers have identified Hardy as a proposition worth having. We’re pleased to have responded to that, and we’re looking forward to working with those advisers and the wider Parmenion network.

We invest based on where our experience, research, and insights take us, not where our competitors are positioned

What is Hardy and what makes it different?

The Hardy Managed Portfolio range is made up from seven portfolios (five growth-oriented, two income-focused). Actively managed and multi-asset in style, with a particular emphasis on capital preservation and the needs of clients in or approaching drawdown.

But what genuinely sets Hardy apart is the investment DNA behind it.

Look under the bonnet of most MPS ranges and you’ll find they are, in composition, startlingly similar. That’s no accident. Large MPS propositions are built to compete closely with one another – jockeying for position, hugging benchmarks, and keeping performance close to the peer group to protect commercial interests.

Hardy is built on a different premise entirely. We don’t watch what our competitors are doing and position accordingly. We invest based on where our research, experience, and conviction take us. If our asset allocation looks different from the peer group, or we hold funds less commonly found in mainstream MPS offerings, that’s not a concern, it’s an advantage. It means we’ve identified an opportunity the wider market hasn’t yet fully recognised. Because that, in our view, is what active management is actually for.

Most managed portfolio services are also built around a risk score. Portfolios are constructed to stay within a number, and investment decisions flow from that constraint. We think that’s the wrong way round – investing by numbers rather than investing for clients. Yes, Hardy portfolios sit within defined risk buckets, but we don’t actively manage to hit them. We invest based on where the evidence points, not where an external agency tells us to.

We manage money the way you’d want your own money managed.

The principles that shape every Hardy portfolio:

• Our focus is on our clients, not our competition
• We don’t manage long-term money with short-term thinking
• We invest based on where our experience, research, and insights take us — not where our competitors are
• We are conviction-led, but that doesn’t mean being contrarian by nature

Behind those principles sits four decades of investment experience, led by Julian Menges, our Head of Strategy, David Winckler, our Head of Collective Investments, and the wider Casterbridge investment team.

Not yet using Parmenion?

Hardy remains available across a range of other leading platforms, and our approach to every adviser relationship is the same regardless of where your clients are held. If you’d like to explore whether Hardy is the right fit for your client proposition, we’d welcome the conversation.

Get in touch

If you’d like to find out more about Hardy, or discuss how it might fit within your existing proposition, please get in touch with Maria Meraling at maria.mealing@casterbridgewealth.co.uk or call on 07435 357930.

For more information about the Parmenion platform, visit parmenion.co.uk