After graduating with a degree in History, Economics and Politics from Kingston University, London, Ali initially worked with the Marketing Department of the CWS (Cooperative Wholesale Society) identifying marketing opportunities, organising market research, and running tastings of the products as well promoting the sale of dairy products throughout the UK. After taking time off with her daughter Hannah Ali returned to work at MBNA bank in Chester, after which she started working for Waterstones buying in and marketing History and Military History books. Being paid to read for a living!

With many years working to ensure a great customer outcome in a variety of businesses, Ali is thrilled to be working with a company that considers good customer service to be part of their DNA and enjoys working with such a dedicated group of people. She started work at Casterbridge Wealth in September 2019 and works closely with Matthew Cheek, the new managing Director for Casterbridge as well as Lisa Cox Head of Operations and Victoria Stones. Ali helps to edit and proofread the articles written by the Investment team, writes content for the Website and posts on LinkedIn. She organises the editing of the videos for the website as well as taking on the responsibility for client events as we begin to move out of Lockdown. Basically, anything and everything that the marketing department needs!

In her spare time Ali loves to read ( mostly history and classic crime fiction) and enjoys long walks to the beach with her lurcher Bess. She like most of the Casterbridge team enjoys eating out and a chilled glass of white wine in the sunshine.